Why T-Mobile got it right with smartphone pricing

by Joe Pawlikowski on May 3, 2013

How much does a smartphone cost? For most consumers, the answer is pretty straight forward: $200. If you’re looking for the latest iPhone, Android, BlackBerry, or Windows Phone, chances are the standard price point is $200. A few special phones might cost $250 or $300, and some older and mid-range models might be $100 or $150. But for the most part, you’re going to be right in that $200 price range.

It’s a horribly deceiving number.

You might pay only $200 up front, but the phone actually costs much more than that. Seriously, go to any carrier’s website and look at their phone selections. You’ll see that $200 or whatever price tag in a large font, but if you look closer you’ll see a much larger number in a much smaller font. The retail price of that phone might be $500, or it might be $650. But we never really know that, since we pay only $200 for the phone.

No, the carrier is not some benevolent corporate entity that wants you to pay less for a phone. It is simply running a smart business maneuver. Carriers know you’re going to scoff at paying $500 for a phone, so they charge you only $200. They make up for the difference by requiring you to sign a two-year contract. That guarantees them revenues, which will compensate for the loss.

In other words, your monthly service rate reflects the $300 or $400 or $500 difference between the actual cost of the phone and what you paid for it. Even if you pay full price for the phone and don’t sign a two-year contract, you’re still paying the subsidy rate. Which is why T-Mobile has it right with its model.

T-Mobile no longer offers a subsidy on its phones. If it costs $500, you pay $500. But you’re not paying that $500 when you’re at the checkout. You’ll pay only $100 or $150 there — lower than what you’ll pay at Verizon or AT&T. Then you’ll pay $20 per month for 24 months to pay off the phone. It’s essentially a loan at zero percent APR. That’s tough to beat.

What makes this work is T-Mobile’s pricing. For $60 per month you get unlimited talk and text, plus 2.5GB of data. For unlimited talk and text with 2GB of data on Verizon, you’re paying $100 per month. So even when you add in the $20 monthly handset payment on T-Mobile, you’re still paying $20 less per month for what amounts to more service (.5GB more).

This model clearly makes more sense, especially with the zero percent APR feature. Say you hit a financial rough patch and can’t afford to pay another $200 for a new phone after two years. You stick with your old phone instead. With T-Mobile you’re then paying $60 per month, while with Verizon you’re still paying $100. In other words, with Verizon you’re still paying subsidy pricing even though you’re not actively receiving a subsidy. They can afford to keep this model, because of their size. But it’s certainly not friendly to consumers.

What works further for T-Mobile is the varying monthly payment prices. Some devices cost more than others. The BlackBerry 10 cost is not the same as the Samsung Galaxy cost. Yet when you go to the store they still have the same $200 price tag on them. You’re also charged the same subsidy. T-Mobile makes the differentiation, though. If the phone costs $500, then you’re paying a certain amount down and a certain amount per month, and your total payment will be $500. With Verizon you’re paying a lump sum up front and what amounts to a standard subsidy. In essence, you’re paying the same subsidy as someone with a $650 phone, which hardly seems fair.

T-Mobile certainly has a long way to go as a carrier. It’s been No. 4 for what seems like forever, and with Sprint making a turnaround T-Mobile’s job has gotten even harder. They have, however, taken a step in the right direction with these new plans. They’re consumer friendly, or at least friendlier than those of larger carriers. It might take consumers a while to catch on, but eventually I believe most carriers will go with this model.

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The 3 crucial lessons I learned as a freelancer

by Joe Pawlikowski on April 24, 2013

The thought didn’t occur to me when I graduated college. At that point the task appeared simple enough. Scour job boards every morning, craft cover letters, attach resumes, and get a job. Only it never worked out that way. True, I wasn’t as diligent as I could have been, but after a year of job seeking I had come up with nothing but a part-time gig at a music shop.

Then came a break. For reasons I wouldn’t understand until I was in too deep, a local publication wanted to hire me as an assistant editor. At the time it sounded like a dream job. Start small with this local rag, perhaps work my way up to editor-in-chief, and then move up in the ranks of magazine editors. The catch: while I was expected to go into the office and work full-time hours, the company would treat me like a contractor. No taxes withheld, no benefits bestowed.

It was only after I realized the boss’s reason for hiring me — he thought he could mold me into an ad sales guy rather than an editor — that I found an actual job with actual benefits. That job tanked quickly, too, thanks to a boss who treated us like servants rather than employees. A day after quitting, I agreed to a new position. From freelancer to employee and now back to freelancer, all within the span of 10 months.

While the position was aimed at long-term employment, it still worked on a freelance basis — even more so than the first job. I had to take action in order to get paid; a paycheck would not be waiting for me every two weeks. Since the position was intended to be long term, I had to think about things like setting aside tax money. Overall the new position provided a wakeup call. I consider myself much savvier now that I’ve been through those trials.

The three biggest lessons I learned as a freelancer are ones that will stick with me no matter what path I pursue in the future.

You can be obnoxious when you’re owed money

In a way my freelance gigs put me in an envious position. Instead of getting paid on a per-project basis, I got paid bi-weekly in the same way an employee does. Oftentimes freelancers must live below their means, because they don’t know when the next paycheck will arrive. A freelancer making $40,000 per year might have to live like someone on $30,000 or less, because payments come erratically.

Even with a bi-weekly payment schedule, I still needed my employer to cut me a check. At first it wasn’t easy. I’d send the invoice, but it would linger and linger. Soon enough we’d be approaching another pay period, and I’d be living on Stouffer’s French Bread Pizza and ramen noodles. I could afford more, but just didn’t have the cash on hand. Eventually they’d cut me my check(s), but the process got annoying.

After a few months of this (also having proven my worth to the company), I started to speak out. A check mailed Friday, invoice day, would arrive by the next Tuesday at the latest. If it wasn’t there, I’d start chirping on Wednesday morning. It started with, “sorry to be a bother,” but I soon cut that line. No, I’m not sorry. I performed my duties. Now it’s your turn to uphold your end of the bargain.

Never feel shame about asking for money you’re owed. The more passive you become, the longer you’ll wait to get paid.

Have an invoicing and payment system in place

With no experience in a traditional freelance atmosphere, I was at a loss when my boss asked me to send an invoice for payment. What? You mean you don’t just cut me a check every two weeks? And so I did what any internet-savvy 20something would have done: I googled “invoice template” and clicked on the first result. That’s when the problems started occurring.

Of course, the first result brought me to a page that, without saying it directly, allowed me only five or six free invoices before starting to charge me. Great. That meant I’d have to change templates. A MS Word template would have worked, but at that point I didn’t have Word on my computer. And so it was onto another invoice template. Keeping track of invoice numbers became a pain for both mine and my company’s records.

The solution came in the form of PayPal, but that soon proved to be a bust. You’ve surely heard complaints about PayPal, and I can’t say I disagree. I wish I’d found a PayPal alternative like WePay at the time. It would have saved headaches.

The overall point: make sure you spend time finding an invoicing and payment system that works for both you and your company. Otherwise you’ll spend even more time, and grow even more frustrated, trying to get paid on time.

Save more than what you owe in taxes

When I became a freelancer I knew I’d have to save money for taxes. That’s why I set up not one, but two savings accounts — one for savings, one for taxes. But a guy in his mid-20s living with two close friends can blow through money like none other. And so the money leaked out of my accounts, leaving me with little left for taxes (and nothing for savings). Trust me when I say you do not want to be in this position.

On April 12th I finally realized it: I didn’t have enough in my savings to pay the tax bill. Which is crazy, if you think about it, because that also included my income from the first three and a half months of the new year. The only solution I knew was to borrow from my parents, promising to pay them back by May 1. And so on May 1 I cut a check, saw an empty bank account, and wondered how I’d pay next year’s taxes.

Temptation to spend is high, especially when you’re getting paychecks without taxes deducted. It takes great discipline to avoid spending that money, but it’s a necessity. While I always recommend setting up a savings account with a (relatively) high-yield bank like Capital One 360 (formerly ING Direct), I also know that it’s easy to pull money out of that account at will. Freelancers need to discipline themselves so they have the cash to pay the taxman.

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What do you do to look cool?

March 29, 2013

Even the most confident, level headed person has insecurities. It’s part of human nature. In many ways our insecurities define us, since we often act in ways that betray them. The question that I constantly ask myself: how far will you go to cover up your insecurities? Fretting over our insecurities can lead to tunnel [...]

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Training the brain, body, mind, and soul

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Like so many others, I have tried and failed to develop a regular meditation practice. After failing to meditate on my own, I turned to guided meditations. Jon Kabat-Zinn’s mindfullness programs seemed like a good place to start, but they involve 45-minute sessions. It’s tough to go from zero to 45 minutes in a day. [...]

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How working from home benefits employee and employer

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Review of Coursera’s “Grow to Greatness” online education class

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Taking university level courses online is no new concept. All the way back in 2008 (or maybe before), MIT had syllabi and other course materials available for the general public. Around that time Yale launched Open Yale, which added video lectures to the offering. The idea of an online education was in its infancy, but [...]

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The process of gaining self awareness

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How well do you know yourself? We’d all like to think that we know ourselves, but before you become too confident in your self-knowledge take a look around you. How many people do you see who lack self awareness? This is not an uncommon condition. Few humans are highly self aware. Chances are you’re ignorant [...]

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Expertise in the age of self-promotion and branding

February 22, 2013

In a realm where everyone has a voice, we can craft our own personal stories. There is certainly an appeal in telling our stories from personal points of view, rather than letting others tell them. But there are also pitfalls to which we too easily succumb. Nowhere is this more widespread than in internet-based industries. [...]

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Daily rituals and productivity

February 15, 2013

There is no blog I miss more than Daily Routines. For nearly two years Mason Currey brought us the daily routines of artists and other distinguished figures. It was the perfect inspiration for that period in my life, when I transitioned out of my lazy mid-20s. Even though it has been inactive since early 2009, [...]

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How to buy a new cell phone

February 11, 2013

What kind of cell phone did you own ten years ago? Chances are it was a small candybar-style phone; they were in vogue at the time. It wasn’t until Motorola released the RAZR in 2004 that flip phones really came into style. Regardless, it was a virtual certainty that you had a simple phone, mainly [...]

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