Evernote, smartphone, and the lost art of reflection

by Joe Pawlikowski on May 31, 2013

Keeping a journal is easy. Making use of a journal is a deal more difficult. While merely writing thoughts in a journal can provide self therapy, the real benefits come later. When we reflect on our musings, we find opportunities to grow. But when was the last time you re-read your journal entries?

For some, the plan works just fine. Write a daily journal, go back and review it a week or so later, determine ways you can address the issues you previously wrote. If you’re like me, though, the re-reading part never actually happens. It goes on the planner, but like so many other items it gets overlooked in favor of more urgent matters.

In the past the lack of reflection rarely bothered me, because my journal entries provided little therapy when I composed them. In high school I journaled because my English teachers forced us. In college I used it as a way to spill meandering thoughts while bored in class. After college it was something I did to set goals for myself. In no case did real emotion, real problems, real demons spill onto the page. It’s easy to see why urgency to reflect was so low.

The nature of my journal has changed lately, as I’ve battled my own inner demons of past and present. While merely writing the entries helps get my mind focused on the right things, reflection becomes a greater key. Yet in the early goings reflection continued falling under the “important, not urgent” umbrella. My assignment was to find out how to make reflection an urgent task. The solution has been in front of me since at least 2009.

Most everyone reading this is familiar with Evernote note-taking software. The idea is exceedingly simple: create notes and notebooks, which are stored on Evernote’s servers. You can then access those notes from any device imaginable, no matter what the platform — so you can have your iPhone and I can stick with my Samsung Galaxy phones. The universal availability of my notes doesn’t make them more urgent, but it does reduce friction. No matter where I am, I have my journal right in front of me.

How do I make the task of reflecting urgent, though? It’s actually a feature baked right into Evernote. You can set an alarm on every note you create. Bingo. Immediately after composing a journal entry, I set an alarm to go off sometime in the evening a few days later. Typically around 7 p.m., when the Yankees game starts, I’m already reflecting on the day that was. With this reminder hitting my Evernote app, and my inbox, I have no excuse. At a time when I typically don’t have any work obligations remaining for the day, Past Joe is telling Present Joe to do something important.

Right there, it becomes urgent.

Of course, the full-mind realization that reflection is important allows me to feel that sense of urgency in the first place. If my journals still had the feel of those high school and college ledgers, not even an alarm would convince me to re-read them. They were inane, heat of the moment blather. Now, with a growing need for self-evaluation, the journal takes on a more important role. So where reflecting on my old journals would have fallen in the “not important, not urgent” quadrant, they are now in that hot-button “important, urgent” quadrant.

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Why T-Mobile got it right with smartphone pricing

by Joe Pawlikowski on May 3, 2013

How much does a smartphone cost? For most consumers, the answer is pretty straight forward: $200. If you’re looking for the latest iPhone, Android, BlackBerry, or Windows Phone, chances are the standard price point is $200. A few special phones might cost $250 or $300, and some older and mid-range models might be $100 or $150. But for the most part, you’re going to be right in that $200 price range.

It’s a horribly deceiving number.

You might pay only $200 up front, but the phone actually costs much more than that. Seriously, go to any carrier’s website and look at their phone selections. You’ll see that $200 or whatever price tag in a large font, but if you look closer you’ll see a much larger number in a much smaller font. The retail price of that phone might be $500, or it might be $650. But we never really know that, since we pay only $200 for the phone.

No, the carrier is not some benevolent corporate entity that wants you to pay less for a phone. It is simply running a smart business maneuver. Carriers know you’re going to scoff at paying $500 for a phone, so they charge you only $200. They make up for the difference by requiring you to sign a two-year contract. That guarantees them revenues, which will compensate for the loss.

In other words, your monthly service rate reflects the $300 or $400 or $500 difference between the actual cost of the phone and what you paid for it. Even if you pay full price for the phone and don’t sign a two-year contract, you’re still paying the subsidy rate. Which is why T-Mobile has it right with its model.

T-Mobile no longer offers a subsidy on its phones. If it costs $500, you pay $500. But you’re not paying that $500 when you’re at the checkout. You’ll pay only $100 or $150 there — lower than what you’ll pay at Verizon or AT&T. Then you’ll pay $20 per month for 24 months to pay off the phone. It’s essentially a loan at zero percent APR. That’s tough to beat.

What makes this work is T-Mobile’s pricing. For $60 per month you get unlimited talk and text, plus 2.5GB of data. For unlimited talk and text with 2GB of data on Verizon, you’re paying $100 per month. So even when you add in the $20 monthly handset payment on T-Mobile, you’re still paying $20 less per month for what amounts to more service (.5GB more).

This model clearly makes more sense, especially with the zero percent APR feature. Say you hit a financial rough patch and can’t afford to pay another $200 for a new phone after two years. You stick with your old phone instead. With T-Mobile you’re then paying $60 per month, while with Verizon you’re still paying $100. In other words, with Verizon you’re still paying subsidy pricing even though you’re not actively receiving a subsidy. They can afford to keep this model, because of their size. But it’s certainly not friendly to consumers.

What works further for T-Mobile is the varying monthly payment prices. Some devices cost more than others. The BlackBerry 10 cost is not the same as the Samsung Galaxy cost. Yet when you go to the store they still have the same $200 price tag on them. You’re also charged the same subsidy. T-Mobile makes the differentiation, though. If the phone costs $500, then you’re paying a certain amount down and a certain amount per month, and your total payment will be $500. With Verizon you’re paying a lump sum up front and what amounts to a standard subsidy. In essence, you’re paying the same subsidy as someone with a $650 phone, which hardly seems fair.

T-Mobile certainly has a long way to go as a carrier. It’s been No. 4 for what seems like forever, and with Sprint making a turnaround T-Mobile’s job has gotten even harder. They have, however, taken a step in the right direction with these new plans. They’re consumer friendly, or at least friendlier than those of larger carriers. It might take consumers a while to catch on, but eventually I believe most carriers will go with this model.

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